Intellectual Persuasion Of Radio Advertising - 1265 Words

Intellectual Persuasion of Radio Advertising George Scott Bain MKG350-1 – Promotion and Public Relations Colorado State University – Global Campus Professor CherylAnn Farrell February 07, 2016 Introduction Each and everyday individuals—namely radio listeners—are emotionally stimulated by thousands of daily news and commercial messages. Consumers of this traditional technology have to selectively process the information they receive in order to make what was heard more easily recalled. Because of this, advertisers put effort towards increasing the overall effect the product message has by employing different cognitive strategies that may, or may not affect a listener. For example, when CSU-Global Campus’ marketing team creates an advertised message for radio audiences—regardless of the genre or listener segment—the strategy might be to employ two separate messages in two diverse markets. One message might promote a positive outcome such as achieving the degree one has always wanted, while perhaps the other would promote avoiding aShow MoreRelatedMarketing And Advertising, Intellectual Property, And Regulation Of Product Safety1597 Words   |  7 Pagesbeneficiaries and customers (Schmeer, 1999). Ethical issues Analyzing relating to marketing and advertising, intellectual property, and regulation of product safety. This paper will examine violations of PharmaCARE, argue for Direct-to-Consumer marketing by drug companies, determine responsible parties in the PharmaCARE scenario, analyze laws to protect intellectual property, and summarize one real life example of intellectual property theft. 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Organizations have to carefully examine these factors to successfully design advertising appeals for a product to be adapted globally because of the cultural sensitivity attached to it.. Eventually, organizations would have to create differentiation based on psychological attributes based on value dimensions. Originality/value –. TheRead MoreFamily Tree19118 Words   |  77 Pagesliteracy) that could bring about modern attitudes. This knowledge-transfer model defined the field for years to come. Both Lerner’s and Schramm’s analyses and recommendations had a clear pro-media, pro-innovation, and pro-persuasion focus. The emphasis was put on media-centered persuasion activities that could improve literacy and, in turn, allow populations to break free from traditionalism. This view of change originated in two communication models. One was the ShannonWeaver model of sender-receiverRead MoreSTUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN6137 Words   |  25 PagesJanuary 2008 Vol. 3 No. 4 SHOULD WE ALLOW OUR CHILDREN TO WATCH TV INDEPENDENTLY: AN EMPIRICAL STUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN TARIQ JALEES AMBREEN NAZ College of Management Sciences PAF-Karachi Institute of Economics and Technology tariqj@pafkiet.edu.pk Abstract The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical â€Å"impacts†, (3) empirically test the significant factors. Based on literature survey